Bill Bachle combines a long career in advertising and marketing with extensive service to political, public service and charity initiatives on both sides of the Atlantic.
As a marketing consultant and creative director he has advised corporations ranging from American Express, Shell, AT&T, Diageo and MasterCard to Ben & Jerry’s, DreamWorks SKG, Ford, Sony Pictures and AXA. He has handled brand development, advertising, corporate design and creating global marketing partnerships.
Bill was instrumental in devising ways for the marketing and philanthropic arms of a corporation to work together for both the community’s and the corporation’s benefit. This has involved working from both the corporate and charity sides of an issue to find common purpose. He advised Great Ormond Street Children’s Hospital on the commercial exploitation of the rights to Peter Pan left to the Hospital in the ‘30’s, including liaising with Steven Spielberg on a feature film based on Peter Pan. Bill subsequently advised Spielberg on the European arm of his charitable activities.
In 1968 Bill created the advertising for Robert F. Kennedy’s Presidential Campaign, handled similar Senatorial assignments for George McGovern and created a global development program for Mikhail Gorbachev’s charitable interests. He has advised the Secretary-General’s Office at the UN on private-public partnerships, created global awareness and fund-raising initiatives for charities such as UNICEF, UNDP, Great Ormond Street Children’s Hospital ( Peter Pan properties ) and the Special Olympics, amongst dozens more. He presently advises UNIFEM, the women’s agency at the UN in New York, on its global campaign to Eliminate Violence Against
Bill is considered to be one of the founders of CSR (corporate social
responsibility) and advises corporations in this area. Bill is a Fellow of the Royal Society for the Arts, Manufacture and Commerce and a speaker at UK, European and American marketing events in the areas of creativity, the luxury sector and the private/ public partnership area. He is presently Chairman of The Bachle Network, a global business group based in London.
About the Hitchhiker’s Guide to the Galaxy Foundation, of which Bill is a founding member of the board of trustees, Bill says:
Years ago I was a Peace Corps volunteer in El Salvador. Like the poverty issue, literacy is the other cornerstone of development. The opportunity to use past experience on contemporary literacy campaigns supported by the Hitchhiker’s Guide to the Galaxy Foundation is a terrific chance to keep the work going at grassroots levels.